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Annette Diefenthaler

IDEO
Portfolio Director, Design for Learning Studio
San Francisco, CA

Annette Diefenthaler is a Portfolio Director at IDEO's Design For Learning Studio in San Francisco. Annette’s passion is bringing human-centered design to systemic challenges in education. She is co-author of IDEO's "Design Thinking Toolkit for Educators" and her work has received multiple design awards. Since joining IDEO in January 2008, she has guided teams in designing bank branches, toys, hospital experiences, multiple services for chronic disease patients, and organizational change programs. Prior to IDEO, Annette worked with the Industrial Design Management Department of Vodafone Global in Germany and brand development company "The One Centre" in Sydney, Australia. She was engaged by the advisory board of the International Design Forum Ulm to develop the Promotion Program "Designing Politics - The Politics of Design" and managed Stefan Ytterborn’s installation "unidentified" by rendel&spitz for the Cologne International Furniture Fair. She holds a master’s degree from Köln International School of Design. Now based in San Francisco, Annette grew up in Germany and has lived and worked in many cultural contexts, including Russia, the Middle East, Asia, and Australia. In her free time, she is usually training for her next marathon.